UX & Product Designer · Sofia, Bulgaria (EET)
UX/UI designer who bridges marketing, product and print. I design flows, interfaces and systems that make complex tools, storefronts and campaigns feel obvious to use - and easy to ship.
UX/UI · Bespoke design · Corporate branding
Featured case studies
Franchise ecosystem design, a festival identity system, an e‑commerce redesign and premium product storytelling — each with research, structure and a shipped interface.
Franchise ecosystem · E‑commerce UX · Campaigns
A dedicated designer to one of one of Bulgaria's most recognisable satirical card-game franchises - I’ve done brand identity, 4 main games, expansions, the special editions, print production and digital campaigns, all from concept to retail shelf.
Visual identity · Art direction · Design system
A 35-year visual language was evaluated, restructured and evolved into a contemporary communication system, designed to remain recognisable while working across new audiences and formats.
E‑commerce UX · Product storytelling
A self-initiated redesign of the landing and product pages: a seven-part audit turned a vague “it feels off” into a prioritised work list, then benefits, categories and comparisons were restructured so the catalogue could actually be scanned.
Status: Archived project — live site currently decommissioned.
Marketing website · Product storytelling
A marketing and e‑commerce website concept that reframes sexual wellness as luxury self‑care: muted off‑white surfaces, deep green accents and art-directed photography that stays calm, editorial and never clinical.
Concept aligned with https://uberlube.com/
What I do
Selected work
Campaigns, print, packaging and identity work that sits around the three main case studies.
Social campaign · Art direction
Print & packaging
Board game · Graphic design
Identity · Large format
Poster design
Engraving · Club branding
Process for enterprise teams
Every project follows a workflow that matches how product and engineering teams work: from discovery and prioritisation to flows, UI and handoff. The goal is to connect user evidence to design decisions, not just ship pretty screens.
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Can design AI‑assisted flows — prompts, system responses and guided paths — when they genuinely help the product.
About
My background runs through marketing, print and campaign work, which means I think about a product and everything around it: the flow, the interface, the launch and the packaging it eventually ships in.
I'm comfortable in complex systems with many stakeholders and long‑running roadmaps — franchise ecosystems, storefronts and internal tools where structure matters more than decoration. I work closely with product, engineering and research, and I bring evidence to design reviews.
Combines an illustrator's eye, a marketer's mindset and a product designer's discipline.
Available for remote roles and freelance collaborations across EMEA.
Share a short brief or book a 20‑minute discovery call to see if we're a fit.