Българщината — Full Franchise Ecosystem

A complete visual overhaul of one of Bulgaria's most recognizable satirical card-game franchises. The work spans the new identity for Карти срещу българщината, expansion-pack art (including Българщината 3 and Balkanisms), the Брънч for Beginners special edition, the pre-order newsletter campaign, social and web banner assets, 4-fold and bi-fold brochures, 80×200 cm roll-up banners, packaging and 3D prototype materials — a single cohesive system from digital storefront to retail shelf.

A bolder, more confident visual system built for maximum market recognition. Refreshed logotype, color usage, and a typographic voice that lets the brand stand out on retail shelves and resonate with a younger audience.

Special edition born from a collaboration with the Bulgarian comedy “Brunch for Beginners”. Visual design, layout and print production handled end-to-end, including 3D prototypes, square 4-fold brochure and packaging.

Box art, card backs and photorealistic 3D mockups for the third expansion. Optimized for e-commerce listings, social campaigns and print advertising — keeping the franchise feeling fresh while staying instantly recognizable.

Newsletter pre-order series, supporting social posts and web banners. Five-campaign sequence reaching 18,000+ subscribers with a 57.8% open rate, 14.2% click rate and €24k+ in attributed revenue across the run.

Square 4-fold and bi-fold brochures, 80×200 cm roll-up banners, packaging artwork and production-ready files for every expansion — Балканизми, Децата на 90-те, Селото срещу града and more. On-press supervision to protect color and finish quality.

Connected to the wider franchise rollout — Balkanisms English-language expansion, event activations and trade-show collateral — so every touchpoint reinforces a single brand world.